What is a digital audit?
A digital audit helps identify barriers to accessibility across your organisation’s websites, apps, and other digital platforms.
Our audits are conducted against the World Wide Web Consortium (W3C) Web Content Accessibility Guidelines (WCAG). These international standards provide clear recommendations for making digital content more accessible for people with disability – such as those using screen readers, keyboard navigation, or captions.
Key benefits
- Receive clear, actionable recommendations to improve digital accessibility across your websites, platforms, or mobile apps.
- Improve usability for all users – including the 5 million Australians with disability (ABS, 2022). This can enhance your organisation’s market reach by up to 3 – 4x.
- Decrease risk through complying with WCAG standards and the Disability Discrimination Act (DDA) and
- Build brand reputation and user trust.
Our approach
We combine technical expertise with real-world accessibility insight.
Our team understands the technical standards and testing tools, and equally, the barriers people with disability face when engaging with inaccessible content.
During your digital audit, our specialists will:
- Conduct a WCAG conformance evaluation using industry-recognised tools
- Perform a visual code review and manual testing with keyboard navigation and screen readers
- Provide a comprehensive digital audit report outlining non-compliance areas, key accessibility gaps, and clear next steps
This report will support your journey toward creating a truly accessible digital experience for all users.
Case study: McDonalds
We partnered with McDonald’s Australia to embed digital accessibility into their bold, AI-powered “The Original Mouthful” campaign – brought to life across Snapchat and TikTok.
Case Study: McDonald’s Australia’s “The Original Mouthful” campaign
Frequently asked questions
What’s the difference between a digital audit and a WCAG audit?
What’s the difference between a digital audit and a WCAG audit?
They’re closely related. A digital audit assesses your website or digital platform for accessibility barriers, and it’s typically conducted using WCAG (Web Content Accessibility Guidelines) as the benchmark. A WCAG audit refers specifically to testing against those technical guidelines. At GSA, we use both terms interchangeably in practice.
Do I need a digital audit even if I’ve never had accessibility complaints?
Do I need a digital audit even if I’ve never had accessibility complaints?
Yes, many accessibility issues go unnoticed until someone encounters a barrier. A digital audit helps you be proactive rather than reactive. It also ensures you meet legal and user expectations before they become problems.
Is this just for websites, or do you audit mobile apps too?
Is this just for websites, or do you audit mobile apps too?
We audit websites, mobile apps, intranets, online forms, and more. If your customers or users interact with it digitally, we can evaluate it.
Who is the audit suitable for – developers or non-technical teams?
Who is the audit suitable for – developers or non-technical teams?
Both. Our digital audit report includes clear, actionable findings. Technical issues are explained in developer-friendly terms, and we also include summary recommendations and user impact insights for business, marketing, and leadership teams.
Will GSA help us fix the issues identified in the audit?
Will GSA help us fix the issues identified in the audit?
While we don’t code your site directly, we work closely with your internal teams or developers to interpret the audit, explain what needs fixing, and support implementation through reviews, check-ins, or workshops if needed.
How often should we run a digital accessibility audit?
How often should we run a digital accessibility audit?
We recommend a full digital audit every 1–2 years, or after any major platform update. You can also run smaller checks during new feature development or redesigns to catch issues early.
